Lamonte Mode Internasional - Company Profile
Designing Trust and Expertise: Revamping LMI.co.id to Showcase a Leading Children’s Clothing Brand
PT Lamonte Mode Internasional stands as a beacon of excellence in the realm of fashion retail, specializing in children's apparel that has transcended national borders to reach international acclaim. With a rich heritage of creativity, innovation, and dedication to quality, Lamonte has carved a niche for itself as a global leader in children's fashion.
Client
PT. Lamonte Mode Internasional
Service Provided
Web Design, Web Development
The Brief and Goal:
lmi.co.id is the online presence of PT. Lamonte Mode Internasional, a leading manufacturer and supplier in the fashion retail industry, specializing in children’s clothing. The company has over 13 years of experience and serves over 1,500 business partners each month. The brief for the design was to create a professional and modern website that would:
Highlight LMI’s long-standing expertise in the fashion retail industry.
Showcase their product offerings, including a variety of children’s clothing, and their wholesale service.
Make the company’s business values clear to potential clients and partners, with a focus on trust and reliability.
Serve as a business tool that encourages inquiries and partnerships through accessible contact information and clear call-to-actions.
1
The First Step
Before starting the design, I took the following steps:
Understanding the Brand and Market: I thoroughly researched PT. Lamonte Mode Internasional, focusing on their brand values, target audience (wholesale buyers and fashion industry professionals), and their market position in the children’s clothing sector.
Stakeholder Meetings: I held discussions with the company’s leadership team to understand their vision and the main features they wanted to showcase on the website. This helped clarify business goals, like improving B2B partnerships and showcasing their products in a professional manner.
Competitor Analysis: I reviewed competitors’ websites to understand industry standards and identify opportunities for differentiation in terms of design and functionality.
Wireframing and Initial Layout: I created wireframes for the main pages, ensuring a clean, simple layout that would highlight their offerings and encourage ease of navigation.
Content Planning: I worked with the content team to organize information on the company’s services, including product categories, business excellence, and success stories.
2
The Challenge
The main challenges in this project included:
Representing Industry Expertise: PT. Lamonte Mode Internasional has a long history in the fashion retail industry. Communicating this depth of experience in a way that felt fresh and modern was essential but challenging.
Effective Product Presentation: The website needed to showcase a wide variety of children’s clothing and wholesale services without overwhelming visitors. Ensuring clarity in how products were displayed was a key focus.
Engaging Business Partners: The website had to appeal to wholesale business partners by clearly outlining the benefits of partnering with LMI, such as quality, fashion-forward designs, and a commitment to reliability and service.
Mobile Optimization: Ensuring that the website was fully responsive for mobile users, as many potential clients would access the site on their phones or tablets.
3
The Approach
To tackle these challenges and meet the goals, I followed these strategies:
4
The Result
The final website successfully achieved the goals outlined in the brief:
Professional Online Presence: The modern, clean design effectively communicated PT. Lamonte Mode Internasional’s expertise and professionalism, while highlighting their key services and offerings.
Improved Lead Generation: Clear calls to action and accessible contact information led to an increase in inquiries from potential business partners.
Enhanced User Experience: The responsive design ensured that visitors could easily navigate the site on any device, whether desktop or mobile.
Brand Credibility and Trust: With features like business statistics, customer success stories, and product showcases, the site positioned LMI as a trusted partner in the children’s clothing industry.
Increased Engagement: The interactive and engaging design elements, such as product showcases and success metrics, increased user engagement and time spent on the site.
5
