Redesign Landing Page - PT. Dibuiltadi Teknologi Kreatif
Enhancing User Engagement with a Modern Redesign and Optimized CTA for PT. Dibuiltadi Teknologi Kreatif
This landing page redesign for PT. Dibuiltadi Teknologi Kreatif was part of a technical test, aiming to create a minimalist and modern interface that reflects the company’s technical expertise and innovative spirit. The design focused on a clean layout, simplified content, and clear calls to action to boost user engagement, conversions, and cross-device experience. The result is a professional website that strengthens the company’s digital presence.
Client
PT. Dibuiltadi Teknologi Kreatif | Technical Test
Service Provided
Web Design
The Brief and The Goal:
The goal of this project was to redesign the landing page of PT. Dibuiltadi Teknologi Kreatif, a software house that offers innovative solutions in custom software development, mobile app development, enterprise integration, and UI/UX design. This redesign was part of a technical test challenge by the company, where I was tasked with transforming their website to showcase their technical expertise in a minimalist and modern design.
According to the brief, the company wanted a clean, minimalist aesthetic that would convey professionalism while highlighting their innovative software solutions. The design needed to be modern, user-centric, and visually appealing, with a focus on clear communication and simplicity. The ultimate goals were:
To modernize the website with a design that reflects the company’s cutting-edge approach and technical expertise.
To simplify the content structure, making it more digestible and user-friendly.
To enhance user experience (UX) by creating intuitive navigation and optimizing the site’s performance on both desktop and mobile devices.
To increase conversion rates by simplifying the calls to action and making it easy for potential clients to get in touch or inquire about services.
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The First Step
Before jumping into the design phase, I undertook the following steps:
Research & Discovery:
Analyzed the company's current branding and identified areas for improvement.
Investigated industry trends in software house websites to ensure the design was competitive and up-to-date.
Gathered insights from the target audience, understanding what they value in a service-oriented website.
User Persona & Journey Mapping:
Created user personas to understand the different types of visitors, including potential clients, business partners, and potential employees.
Mapped out the typical user journey to ensure that the landing page would effectively guide visitors to the right information, improving conversion chances.
Content Analysis:
Identified key sections of the existing site that required restructuring, such as services and testimonials.
Prioritized the most important information, such as service offerings, client feedback, and CTAs, ensuring that they were easily accessible.
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The Challenge
The challenge in redesigning the PT. Dibuiltadi Teknologi Kreatif landing page was to balance the technical aspects of the business with an accessible and aesthetically pleasing design. The website's existing structure and design were outdated, cluttered, and lacked a modern look. As a software house, the company needed to reflect its innovation and creativity, but the original site did not communicate this effectively.
Key challenges included:
Ensuring that the design was modern yet professional, reflecting the technical expertise of the company.
Organizing content that was previously scattered across the page into clear, digestible sections.
Maintaining the website's functionality across different devices while improving aesthetics.
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The Approach
To address these challenges, I took a structured approach:
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The Result
The redesign successfully met all the initial goals, resulting in a clean, professional, and engaging website that reflects PT. Dibuiltadi Teknologi Kreatif's technical expertise and creative capabilities.
Key outcomes include:
Enhanced Aesthetics: The use of dark mode with accent colors creates a modern, visually appealing design while ensuring that important information stands out.
Improved User Engagement: With clear CTAs and simplified navigation, users now have an easier time exploring the site and finding relevant information.
Mobile Responsiveness: The website is optimized for mobile users, ensuring a seamless experience across devices.
Increased Conversion: The optimized CTAs and streamlined content flow have led to higher conversion rates, with more potential clients reaching out for inquiries.
This project was an excellent opportunity to showcase my ability to balance design with user experience, providing a result that not only looks good but also works well for the users.
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